Recent Posts
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Landing Page Destinations – Deep Link or Not?
The landing page that you decide on to send potential customers to from your paid search campaigns can be the difference between a failure (low conversion rate) and a success (high conversion rate). Landing pages differ greatly depending on what the company is trying to achieve. With some paid sear...
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5 Paid Search Predictions for 2011
As you may have already seen on a fair few blogs, the start of the year is the time when we reflect on last years predictions and aspirations and post our predictions for the year ahead. 2010 was a big year for the paid search industry, with the movement from the traditional contextual based adver...
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Improving Your Google Adwords Quality Score
When it comes to using Google Adwords as your paid search platform there is nothing more important than understanding how Quality Score can affect your campaigns. By having a clear understanding of how Quality Score is calculated and fluctuates it can help you to make decisions that can drastically ...
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Laser Targeted Adverts – Customer Mindsets
Whilst using Google Adwords or any other paid search platform, every individual whether it be an independent marketer selling a newly published book or a large corporation selling financial audits are looking for the following things: - The highest amount of qualified clicks possible at the lowest ...